The ARC launched its summer advertising campaign late last year and the results have been fantastic for authorised businesses and licence holders alike, with almost 110,000 people visiting the RTA directory website.
Using a number of cost-effective marketing strategies - including search engine marketing and online advertising, as well as local paper editorials and advertising - the ARC achieved results in the following areas:
- Total visits www.lookforthetick.com.au - visitors to this website will learn about the importance of using licensed technicians and can find authorised businesses nearest to them.
- Use of the RTA directory - actual proof that ARC advertising is driving customers to your business.
- Licence check facility - If potential customers want to check the status and type of licence a technician holds.
- Downloads of info guides - Used by people looking to buy air conditioners/refrigerators or get their systems serviced. Provides helpful tips on what to look for, and the importance of using licensed technicians.
